Official Meta APIs · AI on your own key: OpenAI, Claude, Gemini, DeepSeek

A customer writes.
The scenario takes it from there.

Merkoria answers questions, calls a manager and nudges a customer who went quiet — in WhatsApp, Instagram, Messenger, Telegram, email and your website chat. You build a scenario from steps once — and watch every conversation follow it.

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Works with

  • WhatsApp Business API
  • Instagram Messaging API
  • Messenger Platform API
  • Telegram Bot API
  • IMAP · SMTP
  • Website chat
  • OpenAI
  • Anthropic Claude
  • Google Gemini
  • DeepSeek
  • xAI Grok
  • Mistral
  • Qwen
  • Kimi
  • Groq
  • OpenRouter
  • Webhooks
  • REST API
Official Meta APIsWhatsApp, Instagram and Messenger connect by signing in with Meta.
AI on your own keyOpenAI, Claude, Gemini, DeepSeek, Grok and more. Customer texts go only to the provider you chose.
Access under controlRoles, two-step sign-in and an audit log.
Your data stays yoursExport or delete everything at any time.

Inbox

Six channels, one inbox

A customer does not care where they wrote, and you do not have to switch between apps. Every conversation lands in one list, with everything the team needs next to it.

  • Assign and filterMine, unassigned, waiting: everyone sees their own queue.
  • Tags, notes and mentionsLeave a note for the team and mention a colleague — the customer never sees it.
  • The deal and orders beside the chatStage, amount and orders without opening another tab.
  • Quick replies and “send later”Saved answers behind a slash, and a message scheduled for the morning.

Scenarios

What a manager does by hand now happens by itself

Start from a ready-made template: it opens in the builder filled in and switched off. Change the text to your own — and turn it on.

The builder: steps on a canvas

Put steps on the canvas and connect them. Every step is one action: send, ask, wait, branch, hand over.

Send
TextButtonsCarouselProduct from the catalogueTemplate
Ask
QuestionAI collects the detailsRating
Sell
Promo codeBook a time
Team
Assign in turnNotifyTag
Logic
BranchWait for a replyWorking hours
Connect
EmailWebhook
Try it before it goes liveA simulator plays the whole conversation without sending anything.
A safety switchA scenario that mostly fails or starts too often is paused, and you are told.
Limits per customerNo more automatic starts in 24 hours than you allow.
Text variantsSeveral versions of a message; the one people answer more often stays.
7channels in one inbox
48kinds of steps in the builder
13languages for scenario texts
10AI providers, on your own key

Comments

A comment under a post becomes a conversation

A keyword in a comment starts a public reply and a private message — on Instagram and Facebook. A rule works on every post or only on the ones you pick.

  • A public reply and a private messageOne rule does both at once.
  • Does not look copiedSeveral reply texts and a random delay before each answer.
  • Keeps the feed cleanComments with the words you list are hidden automatically.

AI assistant

Answers from your documents — and knows when to stop

Upload the price list, delivery terms and answers to common questions. When no scenario fits, the assistant answers from them in your tone.

  • Your own key, your choice of modelOpenAI, Claude, Gemini, DeepSeek, Grok and others. The list of models comes from the provider, so a new one is there the day it is released.
  • Does not make things upIf the documents have no answer, the conversation goes to a person.
  • Collects the detailsPulls the name, size or address out of the chat into fields.

Orders

The order — right in the chat

A manager creates the order without leaving the conversation. When its status changes, the customer can be told in the same click.

  • A cart from the WhatsApp catalogueTurns into an order by itself.
  • Scenarios that follow the orderA new order or a new status can start a scenario.
  • Orders beside the conversationWhat the customer ordered before is one glance away.

Without a scenario

The small things that used to slip

Each one is switched on with a single click on the Automations page — no builder needed.

A nudge for a quiet customer

One reminder after the hours you set, only while the 24-hour window is open.

A rating after the conversation

One to five stars when the chat is closed. A low rating alerts the manager.

Tags from words

“Wholesale”, “refund”, “urgent”: the conversation gets its tag by itself.

Outside working hours

An away reply at night and on weekends — or silence, if you prefer.

Booking a time

The customer picks a free slot, and a reminder goes out before the visit.

Promo codes

One-time codes, one per person. You are told when they run low.

Team

The right person gets the conversation

Rules send a new chat to whoever should answer it — by channel, country or words in the message — and take turns among those on shift.

  • Roles and permissionsOwner, admin, agent — with exceptions for a single person.
  • Shifts and a queueNew conversations go in turn to those who are working now.
  • Answer-time targetsA wholesaler and a passer-by can have different deadlines, and a manager is told when one is missed.
  • Alerts in TelegramA new chat, a low rating or a missed deadline reaches the team at once.

Broadcasts

Broadcasts that respect the customer

Send an approved WhatsApp template or a message on another channel to a segment — now, on a schedule or every few days.

  • Skips those who unsubscribed“Stop” in any language opts a person out on every channel.
  • Topics the customer chosePeople pick what they want to hear about on their own preferences page.
  • At the hour they usually writeEach person gets the message when they are most likely to read it.

Analytics

See what the automation actually did

Not just message counts: who answered, how fast, and what it turned into.

Who answeredScenarios, AI or people — day by day.
Response timeThe first reply and who is still waiting.
Customer ratingsThe average and every low score.
DealsStages and amounts from the chat panel.
Where customers come fromAds, links and QR codes with a source.
Every scenarioHow often it fired and how many people replied.

Website chat

A chat for your site that works from the first minute

No Meta account needed. Paste one line of code — and conversations from the site land in the same inbox.

  • Your logo, colour and greetingThe widget looks like a part of your site.
  • Answers before the chat startsCommon questions open with one tap.
  • Buttons to your messengersA visitor continues where it is convenient for them.

Languages

Answers in the customer’s language

A scenario step can have a version for each language, and the customer’s language is detected by itself. A conversation can be translated both ways while you type in your own.

  • 13 languages for scenario textsEnglish, Spanish, German, French, Italian, Portuguese, Polish, Turkish, Arabic, Hebrew, Greek, Ukrainian and Russian.
  • The AI assistant follows the customerIt answers in the language of the question — any language the model knows.

The interface is available in English, Russian, Ukrainian and Hebrew.

Control

The business stays in your hands

Separate workspacesEach business keeps its own conversations, team and settings.
Two-step sign-inA code from an authenticator app, and a rule that requires it for admins.
Audit logWho changed what, and when.
Export and deletionOne archive with everything — or deletion on request.
API and webhooksConnect a shop, a CRM, Zapier, Make or n8n.
A cabinet for agenciesSeveral clients in one list, under your own name and address.

Getting started

Three steps to the first auto-reply

01

Connect a channel

WhatsApp, Instagram and Messenger — by signing in with Meta, Telegram — with your bot’s token, email — with your mailbox. The website chat works right away.

02

Pick a scenario

Ready-made templates for a shop, services, appointments and delivery.

03

Turn it on and watch

Each rule shows how many times it fired and how many customers replied.

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Frequently asked questions

What channels does Merkoria support?

WhatsApp Business, Instagram Direct, Facebook Messenger and a chat for your website — all in one inbox.

Do I need a Meta Business account?

For WhatsApp, Instagram and Messenger — yes: each channel connects by signing in with Meta in the setup wizard. Telegram needs only your bot’s token, email — your mailbox, and the website chat works right after registration.

How does the AI automation work?

You upload documents — FAQ, price lists, delivery terms — and describe the tone. When no scenario fires, the AI assistant answers from those documents and passes the conversation to a person when it cannot answer for sure. It runs on your own key from the provider you choose — OpenAI, Anthropic, Google, DeepSeek, xAI, Mistral and others — and with the model you pick.

Can I try Merkoria before paying?

Yes. A new workspace starts with a free trial, and no card is needed. When the trial ends, you choose a paid plan to keep working.

What if a scenario goes wrong?

A safety switch pauses a scenario that mostly fails or starts suspiciously often, and tells the owner. Limits per customer keep people from getting too many automatic messages, and any scenario is turned off with one click.

Does it work on a phone?

Yes. The inbox opens in a mobile browser and can be put on the home screen like an app.

Is my data secure?

Traffic is encrypted (HTTPS), each workspace is isolated from the others, and you can export or delete your data at any time. We do not sell or share conversations; for AI replies, text goes only to the AI provider whose key you added.

The first scenario can be on today

Sign up without a card. The website chat works at once, and Meta channels connect in a few minutes.